Emerging Technology Market Research

Conducted competitive market research on the Metaverse to evaluate emerging trends, identify business opportunities, and outline potential benefits for organizations considering early adoption.

Methods
Secondary research, competitive benchmarking, and thematic synthesis of industry reports and press coverage to identify trends, strategies, and opportunities in the Metaverse landscape.

My Role
UX Research Intern, independently conducted all stages of the research and analysis, ensuring that the work was actionable and aligned with broader business objectives.

Timeline
3 weeks

Tools
Gartner / Forrester Reports, Company Websites & Press Releases, Excel, Miro, Google Slides

Project Overview

Process

Reviewed industry reports, analyst predictions, and press releases to establish a comprehensive understanding of the Metaverse landscape.

Benchmarked competitors’ strategies, investments, and use cases across sectors.

Compiled a database of trends, forecasts, and potential opportunities for organizational adoption.

Synthesized insights into a structured presentation highlighting short-term and long-term opportunities.

Analysis

Identified key opportunity areas such as virtual collaboration, digital asset monetization, and customer engagement.

Evaluated risks and uncertainties tied to evolving technology, interoperability, and scalability.

Prioritized benefits most relevant to organizational strengths (e.g., employee training, brand awareness, customer loyalty).

Highlighted gaps in the current market and potential differentiation points for competitive advantage.

Findings Highlights

The research concluded with a presentation that outlined the current and future phases of the Metaverse, a competitive market scan of how leading brands are experimenting with it, and a synthesis of potential benefits for organizational adoption:

  • Metaverse Phases: Mapped the evolution from Emerging opportunities (limited ROI and niche use cases) to Advanced applications (superapps, improved discovery, integration of digital and physical), and finally to Mature systems (ubiquitous, decentralized, and interoperable).

  • Market Analysis: Highlighted competitor activities across industries—ranging from virtual events and branded games to fashion marketplaces, AR shopping, digital twins, and NFTs.

  • Business Benefits: Framed five opportunity areas for organizations: brand management & awareness, education & training, employee collaboration, customer satisfaction & loyalty, and selling products & services.