DataHub Journey Map
Mapped the customer journey for the DataHub information management application across different user roles and personas, with the goal of identifying user actions, pain points, and opportunities for improving the overall user experience.
Methods
Secondary research on existing user interviews, moderated usability sessions, and other product documentation
My Role
Sole UX Researcher - led and analyzed journey mapping research, synthesized insights from multiple data sources, documented findings in detailed maps, and presented key recommendations to stakeholders.
Timeline
7 weeks
Tools
FigJam, UserZoom, Miro
Project Overview
Process
Analyzed DataHub primary and secondary artifacts and compiled resources to establish a knowledge base on a DataHub Wiki site.
Communicated with various stakeholders and business units to identify different use cases and gaps in features and functionality.
Tested the demo environment to discover usability issues, users’ key actions, touch-points, and pain points and compiled the journey maps in Miro.
Presented iterative results in weekly meetings and refined the project scope based on user and business needs.
Provided recommendations to improve the platform’s user experience and interface.
Analysis Criteria
Who are the end users of the DataHub?
What goals the end users are trying to accomplish?
What are the key actions the end users perform in the DataHub?
What are the pain points for the DataHub users?
How can we improve the user experience of the DataHub?
Timeline
This project spanned 7 weeks and involved an iterative process of drafting, reviewing, and refining the journey maps.
User Roles
User research identified three primary roles within the DataHub user base: Data Processor, Data Manager, and Admin. Each role was analyzed in detail to ensure the journey map accurately reflected their unique goals, responsibilities, and interactions with the platform.
Journey Maps
The final journey maps outlined the
phases of application use, key tasks
and actions within each phase,
touchpoints, pain points, and UX
opportunities—along with design
recommendations tailored to each
user role.